Malwee summer European and American middle and small children’s suits animal cotton trousers short-sleeved two-piece trousers girls children’s clothing
New children’s dress girl’s dress cotton and linen back bow princess dress children’s dress cross-border
New tutu skirt 2 generation flying sleeve girls dress Spanish children’s clothing baby tutu skirt suspender princess skirt
Spring children’s clothing new long-sleeved girls t-shirt cotton striped top girl baby bow bottoming shirt
Spring new red plus velvet Lolita girls dress birthday Spanish princess dress ins children’s clothing suit
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
